Decision Compass is built around a principle of minimal identity data: we never ask you to create an account, and we never store your name or email address ourselves. Where identity data is needed (for payment, or to send you your Decision Compass record), it is held by our payment and CRM provider, Funnel Launch. See Section 4.

Your decision content: everything you type into a Decision Compass session — the situation you're facing, the gains and costs of each option, the values that matter to you, your decision and your stated reasoning, and the actions you commit to. We store this exactly as you write it, without anonymising or editing it. This is intentional: reflecting your own words back to you is central to how the tool works, and every AI-generated reflection in your session is built from your verbatim input.

Special category data: because you're free to write about whatever is actually driving your decision, your responses may incidentally include details about your health, relationships, family circumstances, or other sensitive matters. We do not ask for this directly, and it is your choice whether to include it. Where you do, we process it on the basis of your explicit consent, given via the notice shown before you start a session. (see Section 3).

Payment confirmation: we record that a payment was completed and which product it relates to. We do not store your card details, and Decision Compass's own database never holds payment amounts, coupon codes, or card data — these are handled entirely by Stripe via Funnel Launch.

Product usage data: first-party, operational analytics such as which step you reached, how many times you've returned, and how long a session took. This is used to run and improve the product and is not shared for marketing or advertising purposes.

Referral & campaign data: if you arrive via a tracked link, we pass through the campaign reference (UTM parameters, referral ID) so it can be attributed on the marketing side. Decision Compass itself does not analyse this data.